From China:
Deflation or Inflation?
A consensus has been
building up that the world economy is being overcome by powerful forces of
deflation. The Economist keeps a tally of stories in the Wall
Street Journal and the Financial Times that mention deflation. The
quarterly total has recently shot up to over 350 from less than 100 a few
months ago.
In a recent article, Robert
Samuelson summarized the roots of the prevailing scenario: “China’s low labor
costs and undervalued currency suck investments and jobs from elsewhere.
Legions of multinational companies are relocating in China, whose exports
threaten global deflation”. Extrapolating these current trends (which Samuelson
does not do), one would anticipate price declines to spread to other countries,
depressing economic activity and corporate profits around the globe. This, in
turn, could lead to financial upheaval as overextended borrowers find it
increasingly difficult to service and repay debts.
In another article, Business
Week points out that, “At a time when most of the global economy is on its
knees, Chinese exports have rocketed by 20 percent so far this year”. And, to
give an idea of the deflation that China is exporting, the magazine adds
that, “In China itself, overproduction
has helped push prices down by 7 percent over the past five years and retail
prices by 10 percent”.
At present, describing China
as an engine of deflation seems plausible. In just twelve months, its exports
to the United States, Europe and the Pacific Rim have grown by more than 30
percent each. Even to Japan, which struggles with recession, China’s exports
are up almost 13 percent. Moreover, since these figures are expressed in U.S.
dollars and export prices have generally declined, the volume of goods
exported by China has expanded even faster.
This trend is compounded by
the enormous amount of investment flowing into the Mainland. China is sucking
in about $50 billion of annual foreign investment, much of it from U.S.,
European and Japanese multinationals building ultramodern factories that keep
boosting productivity even as wages increase. The result is that many
traditional industries in developed economies have been left with unutilized
capacity, while new manufacturing investment has plunged in most of Southeast Asia
and “Mexico is seeing the flight of whole industries to the Mainland”.
Over the longer term,
however, we believe that the deflationary argument does not hold water. Like
inflation, deflation is above all a monetary phenomenon and central banks have
been supplying plenty of fuel to the world economy. Many have ordered studies
on how to avoid deflation, the gist of which was summarized in recent comments
by Fed governor Bern Bernanke: “The U.S. government has a technology, called a
printing press, … that allows it to produce as many dollars as it wishes at
essentially no cost.” Further, central banks in Europe and Japan are now likely
to provide additional liquidity, as their economies struggle to emerge from
recession. Finally, Asia’s tigers are attempting to supplement export revenues
by stimulating domestic consumption, which will add to world demand.
Even from a shorter-term
perspective the deflationary argument, especially as it relates to China’s
emergence as a manufacturing powerhouse, may be mostly a questionable
extrapolation of trends that may already have begun to turn.
·
Over the last ten
years, China’s oil consumption has more than doubled, while its oil production
has risen by less than 20 percent. As a result of these trends, a net exporter
of oil until 1993, China now imports about a third of its annual consumption of
more than 5 million barrels/day. Most estimates point to imports of 4 million
barrels/day by 2010 -- only seven years away. This would be nearly half the 9
million barrels/day or so that the United States, the world’s oil guzzler, currently
imports.
What is interesting
about these now-“old” developments is that the price of oil started to rise in
early 1994, only a few months after China became an importer, and rose by
two-thirds in the following three years. It temporarily peaked at about $25 in
early 1997, at the onset of the Asian crisis.

Of course, there may
have been other factors than China’s emergence as a major importer behind the
sharp of reversal of oil prices in 1994, but we believe that it was more than a
coincidence that the two were concurrent. More importantly, while it could have
been anticipated, this major change in the supply/demand balance for oil seems
to have taken the world by surprise. Indeed, this surprise effect seems to be
typical of trends originating in China.
·
Several other
commodities now seem on the verge of repeating oil’s experience. Over the five
years since 1997, China’s consumption of copper doubled while domestic
production increased only 32 percent. As a result, the copper content of
imports (concentrates and scrap) almost tripled and Chinese imports, which
amounted to just over 3 percent of world consumption in 1997 are now close to 8
percent of that total. Of course, no one really knows which levels of
consumption and imports will destabilize the copper market but the Chinese
factor has surely increased the potential for surprises. In that respect, we
notice that the first inkling of recovery in the copper-hungry “tech” industry
recently triggered a 10 percent rally in the price of that metal.
·
The story is repeated
in commodity after commodity. A recent headline in the Financial Times
read: “China sucks in a quarter of world’s steel output”. Indeed, China’s steel
consumption is up 81 percent in just five years and, though production is up 60
percent, imports have more than tripled to approach 20 percent of the world’s
total consumption. As a result, the consumption of nickel, which goes into
stainless steel, is up more than 80 percent and, with production up less than
half that, China has swung from a small exporter to a growing importer of
nickel.
·
We should also point
out that, although the United States thought it necessary earlier this year to
call for tariffs on imported steel, the metal’s output in most major producing
countries has been rising strongly – by more than 20 percent year-to-year in
the United States and 12 percent globally. As a result of this demand growth,
steel prices have been in an up trend since last spring. This buoyancy in
production and prices is hard to explain without invoking a huge absorption by
China.

·
Even for paper pulp,
consumption is up 104 percent in five years against only 25 percent for
production, resulting in a more than tripling of imports. (Source for the above
production and export statistics: UBS Warburg).
·
Aluminum is a more
complex story. According to B&T Capital Markets, China already is the
world’s largest aluminum producer and its second largest consumer.
Domestically, smelter capacity has grown 30 percent just this year,
while growth in demand for the metal remained fairly steady at 10% per year. As
a result, China has moved from a major importer of aluminum to a modest
exporter. Not surprisingly, this sudden switch caused a marked weakness in the
price of the metal, which returned to its recession low of late 2001. However,
B&T sees the recent developments as merely a temporary disruption.
China, they argue,
has a multitude of small, inefficient and environmentally dirty smelters.
Furthermore, operating costs are high due to expensive power and alumina (the
prime material used in aluminum production). A policy decision by Beijing to
modernize the larger smelters, partly to improve environmental conditions,
resulted in an expansion of total capacity. It had been intended that this
would be partly offset by shutdowns of smaller, older-technology smelters,
which still account for 33 percent of China’s aluminum capacity. But in China,
the policies of local governments, motivated mainly by employment and tax
revenue goals, are often at odds (for a while at least) with those of the
central authority. Thus, Beijing’s intended smelter closures have not been
implemented at the local level. In time, however, rising aluminum production
may cause a shortage and higher prices for alumina. This will further weaken
the small smelters and allow Beijing to enforce its aluminum policy. Meanwhile,
recent developments simply demonstrate that supply and demand surprises from
China can strike both ways.

·
One last example will
serve to illustrate that surprises do not only happen in the materials
industries. In the six years to 2002, the Chinese TV market went through a
period of large overcapacity and fierce competitive price cuts. In the same
time, however, the industry concentrated, from eighty producers in the early 1990s
to 40-50 now. In addition to capacity shutdowns, the better producers
increasingly moved to higher-end models (flat screens, rear projection, plasma
displays, etc.), while producers of low-end models developed export markets in
Southeast Asia, Eastern Europe and Africa. Suddenly in the first half of 2002,
with China now supplying almost 30 percent of the world’s TVs, demand caught up
with capacity. Not atypically, TV sales were up 30 percent year-to-year but,
for the first time, prices stabilized. Margins took off and so did profits.
Not A Zero-Sum Game
The main question today is whether China’s manufacturing boom is part of
a zero-sum game where China’s exports merely replace production in developed
economies or exports to these economies from other developing countries. If
this were the case, one could argue that there will be no addition to global
final demand, and that China’s lower production costs will cause overcapacity
and continued price declines elsewhere. But we do not think this is the case.
When China “steals” production from other countries, it enriches workers
who will have a stronger propensity to consume, as their incomes rise, than
workers in more developed economies. These consumers will not only spend
rapidly growing wages for the foreseeable future but, as more goods become
available, they will also spend a portion of their large, accumulated savings
and will even start borrowing to invest in homes and household durable goods
(appliances, furniture, automobiles, etc.) In brief, jobs for Chinese workers
have a greater multiplier effect on economic activity than jobs for European,
Japanese or even Korean and Taiwanese workers whom they replace.
UBS Warburg argues that Chinese consumption is taking off because China
is heading into the “J curve” where critical income levels multiply consumption
and economic activity. This is what
happened in Japan, Korea and others when they reached the level of income per
capita that China’s large metropolitan areas are approaching. Already, thanks
to the government’s effort to promote private ownership of homes, appliance
sales were up 23 percent in the first eight months of 2002. Chinese automobile
sales were up 33 percent over the same period, at a rate approaching 3 million
vehicles. More significantly, perhaps, the number of registered private
cars jumped 43 percent in 2001 to 7.7 million units (up from just 820,000 in
1990).
But China’s export boom is not helping only its domestic consumption.
First, to accommodate this growth, a continued effort is under way to improve
the country’s infrastructure. Partly as a result, Chinese imports are up
strongly year-to-year: 42.3 percent from Japan, 39.5 percent from the Pacific
Rim, 18.1 percent from Europe and 7.3 percent from the United States. So, while
Chinese exports are hurting profits and jobs in some foreign industries, its
imports are providing a strong stimulus to others.
And these imports are not just materials and heavy or sophisticated
machinery. They also include consumer goods and services. For example,
arrivals of Chinese tourists in Hong Kong, Singapore, Korea, Thailand and
Malaysia almost doubled in four years, to reach 6.7 million visitors in 2001.
In Hong Kong, the average Chinese tourist spent US$ 662 in 2001 – just below
the amount spent by U.S. tourists and well above the spending by tourists from
Southeast Asia (BNP Paribas Peregrine).
In Paris (France), the annual number of visitors from the Mainland has
tripled in four years, to 455,000 in 2001. While this is only the seventh largest
contingent of visitors to the French capital, they already are the
biggest-spending, at 240 euros per person per day – nearly two and a half times
the 100-euro daily average spent by European tourists. As an anecdote, Mainland
visitors already are the second-largest customer group of the Moulin Rouge
cabaret – talk about spending on necessities….
Finally, China is beginning to share the foreign direct investment (FDI)
wealth. FDI inflow into China is approaching $50 billion, while most Southeast
Asian countries have been experiencing declines. But FDI outflow from China,
only a pittance a few years ago, reached $27.2 billion in 2000. As trade flows
between the Mainland and Asian countries build up, this outflow is expected to
increasingly benefit other countries in the region.
To paraphrase what Paul Samuelson was fond of telling his students, the
only true question in economics is the size of the multiplier. The multiplier effect of China’s export boom
on the world economy may well prove to be, not the deflationary force that has
been advertised, but instead a major new source of global growth and, perhaps
in time, inflation.
François Sicart
December 10, 2002
© Tocqueville Asset Management L.P.
